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Specifically, the advent of the telephone and the automobile and their subsequent integration into the mainstream culture are often identified as key factors in the rise of modern dating.
Not only did these technologies allow for rapid communication between a couple, but they also removed familial supervision from the dating process.
If they were seen with the right men and viewed as someone who was desired and dateable, they would achieve the desired social status.
However, the goal of the process was still focused on ending in a marriage.
Around the 1920s, the landscape of courtship began to shift in favor of less formal, non-marriage focused rituals.
In this format, dating became about competing for the potential mate with the highest social payoff.
On a campus in the late 1930s, a man's possession of a car or membership in a key fraternity might win him the attention of his female classmates.